British drivers are among the most sceptical in the world when it comes to having artificial intelligence (AI) in vehicles, according to research by Deloitte.
The Global Automotive Consumer Study, surveying over 31,000 individuals across 30 countries, found that over a quarter (26%) of British drivers remain ‘unconvinced’ about the benefits of AI in cars. This puts the UK on par with the US (26%) and Germany (25%) in terms of scepticism, a stark contrast to the overwhelming acceptance seen in India (82%) and China (77%).
Jamie Hamilton, automotive partner and head of electric vehicles at Deloitte, said: “Building trust in AI technology is paramount, especially in a market like the UK where consumers are expressing significant reservations. While AI promises to potentially revolutionise the car industry, these findings also highlight a crucial need for greater consumer education and engagement.”
There were similar reservations from UK consumers on autonomous vehicles – as India (63%), UK (52%) and US (52%) were more concerned about fully autonomous vehicles when compared to other nations such as Germany (36%), Japan (41%), or China (43%). A significant number of UK respondents (67%) also expressed concerns about commercial vehicles – trucks and lorries delivering goods – operating in a fully autonomous mode on motorways.
Click the link above for access to the full report.
PIc: Yay Images
