Go-Ahead bus companies, East Yorkshire Buses and Morebus lead the way on passenger satisfaction, Transport Focus survey reveals
In the latest survey conducted by independent watchdog Transport Focus, two of Go-Ahead’s bus companies, East Yorkshire Buses and Morebus, have emerged as leaders in passenger satisfaction, scoring highly across metrics such as punctuality, journey time, onboard comfort, and driver friendliness.
The survey places Go-Ahead Group amongst the top performers in England. As one of the largest public transport operators in the UK, we are committed to providing high quality, reliable bus services which connect and enhance local communities. We are proud to see this commitment reflected in the customer satisfaction surveys.
The results of the ‘Your Bus Journey’ survey for 2023 highlighted Go-Ahead’s East Yorkshire Buses and Morebus operations achieving an impressive 90% overall satisfaction rate.
The survey has gathered feedback from over 35,000 journeys throughout England, providing valuable insights into bus passenger experiences. It evaluates various aspects such as onboard experience, interactions with drivers, waiting experiences at bus stops, and perceived value for money.
A notable finding from the survey indicates that nearly half of the passengers surveyed (48%) rely solely on bus services for their transportation needs, underscoring the importance of timely, reliable, and cost-effective services.
Mark Anderson, Customer and Commercial Director, expressed pride in the company’s performance. He said: “We are proud to see Go-Ahead passengers rank amongst the most satisfied in England. Our ongoing investments in fleet, retail systems, scheduling analysis and driver training reflect our commitment to meeting and exceeding passenger expectations. It’s great to see growth in passenger numbers and we remain dedicated to upholding our reputation for delivering dependable and punctual bus services across all our operations.”
Managing Director, Ben Gilligan from East Yorkshire Buses said: “We are delighted to have contributed to the highest scores in the country through our operation of the majority of services in the East Riding. As a team, we have worked hard to improve the performance of our services through better reliability, punctuality, cleanliness and supporting the Government’s £2 fare scheme. In addition to this, our front-line driver colleagues have acted as the faces of our business and delivered great customer care to residents and visitors across the county.”
Managing Director, Andrew Wickham from Morebus said: “I am pleased that our overall score was among the highest of all the bus operators rated in this independent national report.We have made significant investment in new buses over recent years, and we have a close working partnership with the local authorities, which ensures our customers continue to enjoy a reliable, safe and high-quality services”.
Go-Ahead’s commitment to excellence in service delivery continues to drive its efforts to enhance the overall passenger experience and reinforce its position as a leader in the transport industry.
