TfL selects Global and JCDecaux to manage its advertising contracts
After an extensive procurement process TfL has selected Global and JCDecaux to manage its advertising estate, building on the work achieved in recent years. The new contracts will see Global continue to manage advertising on TfL’s rail estate, which includes digital and traditional paper advertising sites on the Tube, London Overground, and Elizabeth line. JCDecaux […]
Ford patents tech to read roadside advertising
The carmaker Ford may have come up with a new way to raise revenue – displaying the advertising beside the road on your car’s infotainment screen. Motor1.com has spotted that Ford has patented technology which scans the billboards, interpreting the information on the sign, and delivering the most useful bits right into the vehicle’s display. […]
