Think individual, not average – this week’s Highways Voices podcast
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In this week’s Highways Voices podcast, two of the UK’s leading experts on the behaviour of people while travelling urge engineers to redefine how they measure a successful transport system. Rory Sutherland and Pete Dyson have written a book “Transport for Humans – Are We Nearly There Yet”, in which they write how engineers plan […]
Behavioural scientists urge transport planners to think of individuals, not the average
![](https://highways-news.com/wp-content/uploads/2021/11/211116-transport-for-humans-dyson-sutherland.webp)
Two of the UK’s leading experts on the behaviour of people while travelling are urging engineers to redefine how they measure a successful transport system. Rory Sutherland and Pete Dyson have written a book “Transport for Humans – Are We Nearly There Yet” which they discuss on this week’s Highways Voices podcast, to be published […]