Think individual, not average – this week’s Highways Voices podcast
In this week’s Highways Voices podcast, two of the UK’s leading experts on the behaviour of people while travelling urge engineers to redefine how they measure a successful transport system. Rory Sutherland and Pete Dyson have written a book “Transport for Humans – Are We Nearly There Yet”, in which they write how engineers plan […]
Behavioural scientists urge transport planners to think of individuals, not the average
Two of the UK’s leading experts on the behaviour of people while travelling are urging engineers to redefine how they measure a successful transport system. Rory Sutherland and Pete Dyson have written a book “Transport for Humans – Are We Nearly There Yet” which they discuss on this week’s Highways Voices podcast, to be published […]
