Could activating your smartphone’s “do not disturb” feature save your life?
New research by the American Automobile Association (AAA) has examined the effectiveness of smartphone-blocking tech to curb driver distraction. According to NHTSA, distracted driving contributes to more than 9% of fatal crashes, although researchers believe that number is higher. Despite texting bans in almost all 50 states, distraction remains a prevalent problem among drivers, especially […]
Keep Your Mind on the Road: Campaign launched to tackle inattention on Scotland’s roads
More than 80% of road users, including drivers and pedestrians, have admitted their mind has wandered while using the road, according to a new survey released as part of Road Safety Scotland’s new distraction campaign. Launched by Cabinet Secretary for Transport Fiona Hyslop and Director of Road Safety Scotland Michael McDonnell, the campaign urges all […]
New driver attention study “could help turn the corner on road safety”
A new study is underway to test how drivers can be overwhelmed by information at intersections, and work out ways to stop that happening and risking deadly crashes on roads. The University of Toronto in Canada is evaluating driver attention and gaze towards pedestrians and cyclists at junctions, using eye-tracking equipment to better understand the […]
