Understanding traveller behaviour with Rory Sutherland on this week’s Highways Voices

“Nobody talks about the traffic jam they didn’t experience because the motorway had been inexpensively widened,” comments behavioural scientist Rory Sutherland on this week’s Highways Voices podcast as he discusses the challenges facing the perception of Smart Motorways, “so, passenger feedback or driver feedback on its own is not going to be a reliable measure […]