Welsh Government launches motorcyle safety initiative

A new road safety initiative that is designed to make motorcycling safer has been introduced in North and Mid Wales. PRIMEs (Perceptual Rider Information for Maximising Expertise and Enjoyment) are innovative road markings and signage that aim to help motorcyclists make safer decisions when approaching and negotiating bends in roads. Following a trial in Scotland […]

Road Safety Trust publishes new road markings toolkit to improve motorcycling safety

A new toolkit, designed to improve motorcycle safety, is now available for road authorities across the UK and beyond. Funded by The Road Safety Trust, the innovative Project PRIME has improved motorcycle safety in Scotland, where specially designed road markings at 22 trial sites led to improvements in rider behaviour and safety on left-hand bends. Key findings […]

BMW launches “iFace” face and eye recognition anti-theft system for motorbikes

BMW has announced its Motorrad brand is now the first motorcycle manufacturer in the world to meet the challenge of bike theft with BMW iFace – a face recognition system that makes the previous ignition key superfluous and complements the existing Keyless Go technology. BMW iFace was developed in cooperation with Professor Gerhard Lesjöh, head of the world’s […]