Drive-buy: New Ford in-car system ‘could’ listen to your conversations to tailor ads

Ford has patented a system that would use several different sources of information to customize bespoke advertising content to play in your car. This as-yet hypothetical system would use various information streams to determine what sort of ads to serve up, such as the voice commands you’ve given to the car. It could also identify your […]

Carbon rules, patent adherence and a culture of innovation – Michael Schuch, SWARCO CEO, talks industry challenges on Highways Voices

This week, Highways Voices hears ideas on how to overcome challenges in staying close to customers, adapting to their needs, and future-proofing a company portfolio. Our guest is the CEO of SWARCO, Michael Schuch who discusses the the problems facing the industry because of differing regulation around the world, especially when it comes to adherence […]