Helping proof beat perception: Winning trust with data on this week’s Highways Voices
We’ve seen it before, when the success and failure of a big investment is judged more by public perception than by what the data actually proves, so today on Highways Voices, we look at how to communicate the data, and how to deliver defensible, effective, and publicly trusted solutions, by hearing from someone who does […]
Study suggests need for gradual introduction of driverless cars to maintain confidence
A new study in Canada is suggesting people are not ready to wholeheartedly embrace the concept of self-driving cars, so there will need to be a period of gradual transition before adoption. The study at the University of British Columbia reveals mixed perceptions of automated vehicles, particularly their effects on pedestrian comfort and safety. Four […]
Columnists give very different views of driverless futures
Two columns by motoring experts have painted very different views about the future of driverless vehicles, but both have questioned the concept of humans having control some of the time and the car the rest. The two are reacting to news that some level of driverless technology will be permitted by the end of the […]