Further funding provided to improve seat-belt usage in the Midlands
![](https://highways-news.com/wp-content/uploads/2023/01/230131-seatbelt-rac-1024x576.webp)
The Road Safety Trust has provided funding to behavioural scientists So-Mo in partnership with Transport for West Midlands to evaluate the efficacy of a real-world pilot for their Message Not Received project. Funded by The Road Safety Trust in 2020, Message Not Received, undertaken by Birmingham City Council and So-Mo, tested the hypothesis that culturally […]