Road safety, line markings and surface treatments business, WJ Group, has welcomed the renewed focus on designing road markings to enhance safety in the government’s new road safety strategy.

The newly launched strategy is built around four themes; “supporting road users”, “taking advantage of technology”; “ensuring infrastructure is safe” and “robust enforcement.” Under the theme of “ensuring infrastructure is safe”, the strategy highlights the award-winning Project PRIME initiative in the West Highlands of Scotland, which used innovate “gateway” road markings, which were installed by WJ Group to guide motorcyclists to brake more smoothly and to take optimal road positions through corners.

Wayne Johnston, founder and CEO at WJ Group, said:

“As a road safety intervention, road markings have historically received less attention than measures such as road humps or 20 mph speed limits. Yet line markings are fundamental to how our roads operate and to shaping road user behaviour, and owing to their relatively low-cost, they offer significant value for money as a method to improving safety. The government is right to emphasise the importance of line markings for road safety.

“In particular, the expansion of Project PRIME to new areas will offer important safety benefits to motorcyclists and other road users. We hope it increases the momentum behind the innovative use of road markings as a low cost, high impact intervention.”

(Picture: WJ Group)