Mobileye, internationally renowned as an autonomous vehicle technology supplier, is about to set foot on the other side of the fence and become an AV fleet operator.
According to Tech Crunch the Intel subsidiary announced last week that it plans to launch a robotaxi service in an unspecified US city in 2027, marking an expansion beyond its supplier strategy. However, the Israel-based company said it will have an initial fleet of 100 autonomous vehicles, which will be phased in throughout 2027.
If successful, Mobileye said it plans to scale to about 17,000 robotaxis over the following five years.
“The robotaxi revolution has only just begun, and its potential for transforming how we travel around the world continues to increase,” Mobileye founder and CEO Amnon Shashua said in a statement, noting that the industry has become increasingly dependent on a small number of technology providers and business models.
Mobileye rose to prominence supplying automakers with millions of computer vision chips designed to support automotive safety features and advanced driver-assistance systems. The company later began developing chips and software that could handle autonomous driving and tested the tech in several cities. It now supplies its self-driving system to Volkswagen and its MOIA subsidiary.
But Mobileye apparently wants to own some of the robotaxi market, even if that puts it in direct competition with companies it supplies its self-driving system to.
Mobileye said it will create a new operating business for its robotaxi service, which will use its self-driving system. Mobileye plans to manage the fleet and will leverage Moovit, the transit and ride-hailing app it owns, for the consumer-facing piece.
Mobileye said this new business will complement its supplier business. The company didn’t name which vehicle will be used in its fleet, only noting that it will work with “AV-ready vehicle platform manufacturers.” However, the company’s press release announcing the partnership shows a photo illustration of what appears to be a modified Ora iQ, the electric crossover produced by the Chinese automaker Great Wall Motors.
(Picture: Mobileye)
