Apple is reported to be pushing to accelerate development of its electric car and is refocusing the project around full self-driving capabilities.

Bloomberg says it’s spoken to people “familiar with the matter”, explaining Apple is aiming to solve a technical challenge that has “bedevilled the auto industry”. 

“For the past several years, Apple’s car team had explored two simultaneous paths: creating a model with limited self-driving capabilities focused on steering and acceleration – similar to many current cars – or a version with full self-driving ability that doesn’t require human intervention,” the report reads. “Under the effort’s new leader – Apple Watch software executive Kevin Lynch – engineers are now concentrating on the second option. Lynch is pushing for a car with a full self-driving system in the first version, said the people, who asked not to be identified because the deliberations are private.”

Read Bloomberg’s full analysis here.

(Picture – Yay Images)