Parking and people access solutions technology business APT SKIDATA has been selected by Blackpool Council to install a digitally-based parking technology and management system at the multi-storey car park serving Houndshill Shopping Centre.

Blackpool Council says the investment will introduce improved technology that enhances the user experience: “The Houndshill Car Park systems are dated and over the years the systems have been updated to allow for changes in currency, banking technology and software,” a Council spokesperson said.

“The new proposed system will allow the council’s centre managers to provide real time data, automatic number plate recognition (ANPR) on entry and exit and allow for seasonal parking promotion offers.”

Steve Murphy, Managing Director at APT SKIDATA says that the company’s technology continues to offer a best-in-class solution: “We continue to invest in digital and software solutions that not only give visitors a better experience, but also give the customer valuable insight and data on which they can make even better-informed decisions,” he explains.

“Through our technology and its associated management platform, the Council will be able to create promotions to attract more visitors to the centre, which is better for the shopper, better for the tenants, and makes better use of the public purse.”

(Picture – APT SKIDATA)