With just three weeks to go to Highways UK at Birmingham’s NEC, this week’s Highways Voices gives you details of what to expect, talks to a couple of exhibitors and has some hints and tips to get the most out of your investment in being at the event.
Senior Conference Producer Claudia Davidson tells us about how the event is 50% bigger than last year with a growing focus on local, as well as strategic, roads, about key sessions and speakers and the gala dinner and awards.
“We’ve added a couple more theatres, so we’ve got 12, including our National Highways Theatre, so I hope everyone’s ready to get their walking shoes on because it’s going to be across 18,000 square metres, so it’s 6,000 meters bigger than last year…. I think what’s great is we’ve got such a strong exhibition, but also paired with a really high level conference.”
We hear from two of our sponsors, Kieran Corbally of AGD Systems explains the new AGD 650 dual-lane stop line detector, while Neil Levett, representing Kiely Bros, talks about the new Multipatcher and the award-winning GlassMark that will be on show at Highways UK.
We also have advice from marketing expert Helen Blood of Boundary PR and Marketing who has some dos and don’ts for you if you’re hosting an exhibition stand: “Do you look approachable?” she asks. “So the whole eating on your stand, being on the phone on your stand, arms crossed, sitting in a table on your laptop, is a complete waste of your time and money.”
You’ll also hear news from our partners including details an ADEPT Live Labs 2 project, a look ahead to Strictly Highways and how ITS UK is holding another Big ITS Conversation, and why Transport Scotland wins this week’s “Adrian’s Accoldade”.