Are we designing transport systems that truly serve human needs, or are we stuck in outdated metrics of speed and efficiency? Two leading behavioural scientists, Rory Sutherland and Pete Dyson discuss their book Transport for Humans: Are We Nearly There Yet on this week’s Highways Voices.
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This episode dives into how understanding human psychology can revolutionise transportation design. Whether you’re struggling with inefficient commutes, complex travel systems, or the challenges of sustainable infrastructure, this conversation offers fresh perspectives tailored for decision-makers in highways and travel technology.
You’ll learn their views on why focusing on user perception over traditional metrics like speed can lead to smarter, more effective solutions, how looking at behaviour can avoid costly mistakes in transport planning and policy and took a look at innovative approaches to road pricing, smart motorways, and multimodal travel that prioritise human behaviour and equity.
(Picture – Pete Dyson Twitter)
