National Highways is taking action to improve safety along the A35 in Dorset by reducing speed limits at a number of locations.
Working in partnership with local authority and police partners, the company, which is responsible for England’s motorways and major A roads, has identified safety issues along a 26-mile section of the A35 between Charmouth and Yellowham Hill.
The latest five-year validated collision data revealed a total of 199 collisions, resulting in 305 casualties, three of which were fatalities. Following further monitoring and studies, the A35 Charmouth to Yellowham speed reduction scheme is now being delivered to reduce both the number and severity of incidents on this busy route.
The scheme, which is starting following a statutory consultation period, will introduce a number of reduced speed limits and install average speed cameras in three villages along the route.
Jack Mason, National Highways’ South West Road Safety Manager, said:
“The initiative follows a long-term safety review and is part of our ongoing commitment to reduce the number of people harmed on the region’s roads.
“The speed reductions and average speed cameras will reduce the number and severity of collisions between Charmouth and Yellowham, improving safety for motorists and local communities.
“As outlined in the consultation process, we’ll continue to monitor the safety and performance of the route, and, working closely with our police and local authority partners, we will always look to make any future interventions where needed.”
The changes are based on collision data, risk assessments, and insights into driver behaviour, ensuring the new speed limits reflect the characteristics and usage of the road. Average speed cameras help encourage driver compliance and contribute to smoother, safer journeys for road users.
Mark Armstrong, Head of Road Safety at Dorset Police, commented:
“On behalf of all other partners in Dorset Road Safe, we strongly support National Highways’ initiative to improve road safety on this section of the A35.
“Driving at inappropriate or excess speed is one of the ‘fatal five’ behaviours that commonly cause a fatal or serious injury road traffic collision.
“The partnership welcomes the deployment of average speed cameras and we look forward to working with National Highways to continue to improve safety for all road users across Dorset.”
The £1.8 million designated fund safety scheme will also see signage upgrades and lining improvements, including chevron signing to highlight upcoming bends, clearer village gateway signs, and kerb works to improve crossing provision in the villages.
(Picture: National Highways)
