The mapping and location technology company HERE has unveilled new solutions for personal data privacy, 3D mapping and electric vehicle navigation during the virtual Consumer Electronics Show.

HERE Consent Manager and HERE Anonymyser are designed to allow enterprises to create and deliver personalised data services by embedding personal privacy protection, user control and regulatory compliance across the Internet of Things.

HERE Consent Manager provides enterprises with the means to collect and process personal data while the provider retains clear control over 3rd party data access. The blockchain-based system is built for all data value chain participants to transparently validate and manage consent and is helping automakers deliver value-added services to drivers in compliance with GDPR. 

HERE Anonymiser offers various techniques to protect personal privacy by controlling personal data characteristics while balancing to preserve its utility. One example HERE gives regards the processing of cellular probe data for real time traffic services.

Meanwhile the company has also unveiled high-fidelity, 3D models of 75 city centres around the world to give software developers the geospatial data needed to build real-world visualisations of cities. They say that with HERE Premier 3D Cities, last-mile delivery drivers can navigate dense cities with maps that highlight precise building dimensions and entry points along their delivery routes.

They say HERE Premier 3D Cities contain rich data layers and attributes that are aligned to physical geometry and terrain. Each structure is indexed, addressable, and accurate in terms of physical location, volume size, elevation and façade colour. 

For EV drivers, HERE has unveiled a new routing feature aimed at optimising both private and commercial electric vehicle routing while minimising the number of charging stops and reducing battery charging times, based on the vehicle’s consumption model. It says with range anxiety a key concern for many drivers, the new feature, which has been announced at CES 2021, “ensures easy and fast access to chargepoints, an essential in persuading drivers to switch to electric vehicles”.

(Picture – HERE)