Honda adds to road safety strategy with “crash course” for drivers

Vehicle maker Honda is expanding its focus beyond advanced safety and driver assistive technologies to include efforts to augment driver awareness and modify driver behaviour.

The company says that, on top of its development of crashworthiness and crash prevention technologies it believes that technology alone cannot fully prevent future traffic fatalities in older models that will lack the latest safety features, necessitating a collaborative approach aimed at augmenting driver and rider abilities along with supporting improvements in the traffic ecosystem.

It therefore has come up with a STEM-focused educational initiative involving a new interactive crash test video game called “Crash Course” that aims to entertain and educate students about the physics of a car crash and how different factors can affect the level of risk to passengers.

A second initiative called “Pedestrian Safety” will teach students about road safety for those not behind the wheel. The lesson bundle includes engaging and interactive content to teach students road rules and how to read signs and signals.

MJ Foxley, Safety Strategy Leader at Honda said: “Honda is targeting zero traffic fatalities involving our vehicles by the year 2050, and Honda Safety Driven puts resources in the hands of educators, students and families to create the next generation of responsible drivers and passengers.”

The course is originally being launched in the US.

(Picture – Honda)

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