INRIX and Bauer Media, Europe’s biggest digital commercial radio broadcaster and audio operator are working together on the move from human voiced traffic reports to letting AI do the work, and recently introduced bulletins across the two national radio networks.
Radio Today says that staff shifts have been reduced as a result of the move at INRIX, as fewer people are now required to deliver the service.
Bauer says AI will allow them to deliver accurate, timely travel information to audiences faster than ever before, and opens up exciting possibilities for more responsive, hyper-targeted updates delivered via IP in the future.
INRIX says the development is a natural evolution of its long-standing services. A spokesperson said:
“During 2025, INRIX has been working closely with Bauer on the next step in traffic and travel broadcast services, bringing together our trusted data, our established traffic systems and new technology to deliver the same detail and scale that audiences rely on.
“This development is a natural evolution of our long-standing services. Bulletins are generated through INRIX’s traffic intelligence and automation systems, with delivery informed by the tone and style of our experienced broadcast journalists to ensure continuity and familiarity for listeners.
“The result provides clear, consistent and recognisable traffic updates, delivered faster than ever before and opening the door to even more precise and personalised information in the future.
“At INRIX, we’re excited to support Bauer in this latest chapter for radio travel news.”
Veteran traffic reporter and voice of the New York Metro, Bernie Wagenblast, commented:
“A combination of the financial state of radio and the increased abilities of AI make this unsurprising. I think it’s worth noting this is happening on two music radio networks rather than stations or networks that are information intensive. To me, one of the strengths of radio is the human connection. An AI voice can’t have that same connection. The AI voice isn’t going to make personal appearances, take selfies with listeners or reflect the mood of the day. When I was a traffic reporter in the New York Metro Region, I became part of the show, not just a voice spitting out information about crashes and delays. I don’t think AI can do that.
“I’ve seen (and been a victim of) AI replacing human-voiced announcements on transit systems. When you lose that human element you lose something intangible. In New York City, where I voice announcements for the subway system, I’ve become an ambassador for the MTA that helps humanize what some might see as an impersonal bureaucracy.”
(Picture: Ratz Attila/Dreamstime)
