The Scottish Government has introduced a road safety campaign to tackle the one in five road deaths in the country caused by speeding. The campaign will run across all digital platforms, including TV, radio and online.

Transport Secretary Fiona Hyslop and Police Scotland Chief Superintendent Hilary Sloan launched the scheme at Traffic Scotland’s national control centre.It follows a joint report from Traffic Scotland and Police Scotland which found 20% of road deaths in Scotland were due to speeding, examining collisions between 2015-2020, reports Rayo.

Transport Scotland data indicated 44% of reported casualties on Scottish roads were on rural roads, with 74% of all road deaths taking place on them.

The campaign’s message, “You only have to lose control once”, is shown in the form of a video which highlights the split-second moment before a collision, shown from the driver’s perspective.

Ms Hyslop said: “No matter how experienced you are as a driver, collisions can happen to anyone, and the consequences could be devastating – for you, for other road users, and for loved ones.

“We’re urging drivers to consider their driving behaviour and reduce their speed, making our roads safer for everyone.”