When I Grow Up’ and Safer Highways are delighted to announce a partnership which will see a collaborative approach help the social value initiative reach as many children as possible.

The partnership will launch with all attendees at the upcoming Highways Heroes awards receiving a free copy of the When I Grow Up book. The sold out awards evening on 7th December 2022 at JW Marriott Grosvenor House, London provides an excellent platform for showcasing the social value initiative to key individuals from across the industry.

Safer Highways becomes the first organisation to formally announce its public support of the When I Grow Up project which is expected to be embraced by the industry. When I Grow Up seeks to promote the construction industry to children who will hopefully consider a career in the industry in later life.

Rich Smith, Author of When I Grow Up, said “It’s incredible to have the support of a prestigious member organisation, and industry leader like Safer Highways. We want the book to be used by organisations across the industry to deliver social value and this partnership is in complete alignment with our purpose.”

Kevin Robinson, Safer Highways commented “When I Grow Up is a brilliant initiative which can be used across the industry by all organisations. This aligns perfectly to the Safer Highways model of supporting the industry. The partnership is a perfect fit and we look forward to delighting attendees at the Highways Heroes awards with their own copy.”