Behavioural scientist “puts the case for driverless cars”

The behavioural scientist Rory Sutherland has used his latest column in the Spectator Magazine to “put the case for driverless cars”, look at the possible benefits but warn of the downsides. The Vice-Chairman of advertising agency Ogilvy refers to a study by researchers at UC Berkeley and UC Davis who simulated a world of driverless […]

Think individual, not average – this week’s Highways Voices podcast

In this week’s Highways Voices podcast, two of the UK’s leading experts on the behaviour of people while travelling urge engineers to redefine how they measure a successful transport system. Rory Sutherland and Pete Dyson have written a book “Transport for Humans – Are We Nearly There Yet”, in which they write how engineers plan […]

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