National Highways launches new driving on motorways campaign
National Highways is running a second wave of its driving on motorways campaign as part of its response to the Smart Motorway Stocktake which reviewed safety on the tech-heavy stretches of road. It aims to help increase driver knowledge and confidence when driving on smart motorways. Similar to the first wave, a three-week digital advertising […]
More than half of drivers find rural roads stressful, according to new research
Three-in-10 motorists admit to deliberately steering clear of narrow country lanes and are prepared to take a detour of 16 miles or 25 minutes to avoid them, according to new research from Ageas, and the RAC. More than half of drivers (58%) say they find using narrow country roads stressful, a figure that rises to […]
HE opens public consultation into Lower Thames Crossing
Highways England has opened an eight-week community impact consultation giving communities near the proposed Lower Thames Crossing to give their views about the project. It also details of changes made to the project since the last consultation in 2020, and a summary of how the feedback has been used in developing the scheme. Highways England […]
We need to get better at informing and engaging the public – and that starts with the ‘why’, marketing and PR expert tells Highways Voices
The highways industry needs to improve the way it communicates both internally and externally to the travelling public so it can inform what it is doing and more importantly why it is doing it in a more engaging way. These are the thoughts of experienced marketing and PR Director Helen Blood of Boundary Marketing & […]
Highways News journalist explains smart motorways on Radio 2
Highways News co-owner Paul Hutton has appeared on national radio to discuss the ongoing debate about the safety of smart motorways. Hutton, a regular on radio stations across the country as a go-to commentator on transport technology matters, was approached by Radio 2’s Jeremy Vine show to give his views on the concept, implementation and […]
