Reading set for six new bus lanes

Planners in Reading are recommending the creation of six new bus lanes in the town to create a faster and even more reliable bus. £26 million is being invested into local bus services by the Council with the aim of attracting more passengers to use them. The council believes that key to achieving that is […]

Reading consults on future of travel

Reading Borough Council is consulting on its new Transport Strategy, which it says sets out an ambitious vision for the future of travel in the borough up to 2040. The strategy outlines the Council’s vision of providing even better bus and rail services as well as improved walking and cycling facilities “to provide more attractive […]

SWARCO celebrates Reading signage anniversary

Highly accurate and flexible Variable Messaging Signs from SWARCO Traffic, the traffic technology specialist, have reached a 10-year milestone in helping Reading Borough Council to reduce congestion, improve traffic flow and enhance the driver experience throughout the town. In 2012, the Council issued a tendering and procurement process to source high quality and versatile signage […]


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