Mobile phone distraction “normalised” – PACTS publishes Hidden Risks on UK Roads report
The Parliamentary Advisory Council for Transport Safety (PACTS) has published a major new report examining how the UK monitors and enforces two persistent high-risk behaviours: not wearing a seat belt and using a mobile phone while driving. Supported by Acusensus and informed by evidence from police forces, researchers, technology providers, and legal experts, the report highlights that both behaviours remain […]
Calls for tighter seatbelt enforcement made in BBC feature
A report on BBC breakfast has highlighted the issue of people driving without wearing seatbelts, after Acusensus technology helped a police force identify 6,000 offences in just one year. The feature shows how Devon and Cornwall Police is using the AI cameras to help catch driving offences, and how the force says it’s part of […]
Coventry University study into how pedestrians react to automated vehicles could help make future roads safer
As self-driving cars edge closer to becoming a reality on UK roads, researchers at Coventry University say understanding how pedestrians interact with automated vehicles (AVs) is critical to preventing accidents and saving lives. With the UK government projecting that AVs could be on the roads as early as 2026 and up to 40% of new […]
British public backs further policies to make roads safer, new research shows
New polling carried out by More in Common, on behalf of The Road Safety Trust, shows widespread public support for many of the reported policies being considered by the government in its upcoming Road Safety Strategy – and appetite for further road safety legislation to protect young drivers. Unveiling the findings at the annual UKROEd/NPCC […]
New Kent campaign shines a light on road safety
Kent County Council is launching its annual ‘Be Bright Be Seen’ campaign to help keep children safe and visible on the roads. In partnership with KMFM, the campaign is distributing 25,000 reflective tags to school pupils across the county. These tags are designed to be attached to dark school uniforms, coats, and bags, making children […]
East Midlands traffic officer’s drive to get children on board with road safety
National Highways traffic officer Gemmanesse Plant has found a fun and engaging way to share her road safety messages at events thanks to a fleet of mini traffic vehicles she’s created in her spare time. Gemmanesse, who has worked as a traffic officer in Nottinghamshire for two years, regularly visits community events to offer up […]
Road safety shows to return to Sussex schools
The importance of road safety will be brought to life by Theatre-in-Education (TiE) shows in secondary schools across Sussex this autumn. Theatre-in Education is an entertaining as well as informative experience that combines drama, humour and audience participation to reinforce student learning about road traffic dangers. Year 7 students (age 11-12) will have the opportunity […]
Liverpool’s ‘lollipop’ wardens to be protected by CCTV cameras
Mobile CCTV cameras are being installed in the vicinity of Liverpool schools in an attempt to deter dangerous driving. It was recently revealed that over 400 motorists have refused to stop for ‘lollipop’ people in 2025. Liverpool City Council is aiming to tackle the growing issue of “drive throughs”, in which drivers fail to stop […]
East Lothian: Road safety improvements set for busy roundabout near Tranent
East Lothian Council has announced that developer Hargreaves is to carry out a number of road safety improvements on a busy roundabout near Tranent. Under the new layout, one of the proposed improvements involves a section of the carriageway on the Bankton Junction South Roundabout of the A1 being turned into a verge and footway […]
Bridget Driscoll Day: RoSPA urges action as pedestrian deaths hit 400 annually
The Royal Society for the Prevention of Accidents (RoSPA) is calling for immediate government action to address the ongoing crisis of road deaths and serious injuries in England. Yesterday road safety campaigners remembered Bridget Driscoll, who was killed by a driver of a motor vehicle in Crystal Palace, South East London in 1896, and was the first […]