As part of its £22m extra investment into improving Wiltshire’s highways, Wiltshire Council has installed and replaced almost 1,000 new road signs and posts across the county.
Around 80% of the 960 new signs have already been installed during the past year, with the final 20% to be replaced over the coming months. The new signs vary from single post warnings and regulatory signage, to larger, map-type advance direction signs.
While the outdated signs were made of aluminium sheeting, the new signs are constructed using a composite substrate, making them more environmentally friendly and less prone to theft due to their lack of scrap value. All of the old signs that have been replaced will be recycled, along with the used posts.
Cllr Nick Holder, Cabinet Member for Highways, said: “This £22m investment is transforming Wiltshire’s highways and the results are clear to see. From fewer potholes and more resurfacing programs to improved flood prevention measures and these new road signs, we are investing heavily in our highways network throughout the county. These changes are about much more than just aesthetics – they’re about safety, functionality, and the wellbeing of our communities.
“Road signs may seem like a small part of the picture, but their importance cannot be overstated. Proper, clear signage ensures safer navigation, reduces confusion, and enhances the overall experience for all road users. It’s these kinds of improvements that demonstrate our commitment to making Wiltshire a safer, more accessible, and attractive place to live, work, and visit.
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“We’re delighted to have replaced and installed more than 960 signs so far, and we look forward to completing this phase of improvements in the coming months. By investing in our highways, we’re directly supporting key priorities in our Business Plan, ensuring that Wiltshire remains a great place to live.
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