Women in Bus and Coach, an organisation dedicated to supporting and promoting women in the Bus, Coach and Community Transport sector, has launched a new campaign to tackle period poverty across the industry.
The initiative challenges all major bus and coach garages, along with support offices and industry partners such as manufacturers across the UK, to become Period Positive workplaces by the end of 2025, ensuring employees have free and reliable access to menstrual products at work.
The campaign comes as period poverty continues to impact millions in the UK, with many unable to afford basic menstrual products. Women in Bus and Coach’s campaign aims to raise awareness about the issue within Bus, Coach and Community Transport industry and bring about a tangible, positive change for employees.
Industry leaders Transport UK, Stagecoach, First Bus, and Metroline have already implemented Period Positive policies, setting a strong example for others. By joining this movement, companies will not only be helping to alleviate period poverty but also foster inclusivity, equity, and a healthier workplace environment.
“Period poverty is a pressing issue in the UK, and as an industry, we have the opportunity to be leaders in social responsibility,” said Louise Cheeseman, Women in Bus and Coach Chair. “Providing access to essential menstrual products helps create an equitable and dignified workplace for all employees. We are proud to challenge every major bus and coach garage, support office and manufacturers to adopt Period Positive policies and join us in making a meaningful difference.”
As part of the campaign, Women in Bus and Coach will provide resources, workshops, and guidance to help operators and garages implement Period Positive practices, ensuring that all employees—regardless of gender—are supported in understanding and tackling period poverty.
With the end-of-2025 target, Women in Bus and Coach aims to unite the UK Bus, Coach and Community Transport sector, in its efforts to eliminate period poverty, create supportive workplace cultures, and empower individuals to feel comfortable and supported at work.
(Picture – Yay Images)
