GreenMobility is cracking down on smoking in its EV fleet. The electric car-sharing operator is equipping 1,200 cars, vans and minibuses with smoke and damage detection modules from shared mobility technology company Invers.

The rollout begins this month with a pilot programme set to run for up to 18 months, aiming to enhance vehicle protection, boost uptime and improve customer experience.

Kasper Gjedsted (pictured), CEO of GreenMobility, said that in-vehicle damage is a “critical operational priority” for car sharing operators.

“Unreported damage is the “Achilles heel” of car-sharing. Unlike traditional rental models, we don’t manually inspect every vehicle between trips. This technology bridges that gap,” Gjedsted told Zag Daily.

Invers’ modules combine advanced sensors and AI-supported technology to detect smoking and document new damage. This allows GreenMobility to identify misuse in real time and charge responsible users when necessary.

The Danish company will monitor whether the technology leads to fewer incidents of smoking and vehicle damage over the pilot duration.

“Our focus is on prevention through transparency,” Gjedsted said. “When customers know we can document smoking, vaping or impact incidents in real-time, it inherently encourages better stewardship of the fleet.”

GreenMobility plans to install the modules via a ‘plug-and-play’ approach on roughly 50 vehicles per day.

While the technology allows the operator to more accurately bill users for incidents, Gjedsted referred to this income as “toxic revenue” for the Nasdaq-listed company.

“Our strategic goal is for the preventive effect to outweigh the revenue from fees. In the long run, a cleaner fleet with higher uptime and lower cleaning costs is a far more robust driver of our bottom line than collecting penalties,” Gjedsted said. 

(Picture: GreenMobility AS)