A new report about the future of the Welsh county of Powys is putting improved transport connectivity central to its new long-term economic strategy.
The with the county council has identified better roads, public transport and active travel as essential to unlocking growth in what is one of Wales’ most rural areas.
The proposed GROW Powys Economic Strategy 2026-2040, due to be considered by Cabinet on 14 July, argues that poor connectivity remains one of the biggest barriers to economic development, making it harder for businesses to recruit staff, move goods and access markets, while limiting residents’ access to employment, education and services.
The strategy calls for investment in transport infrastructure to improve links both within Powys and to neighbouring regions. It highlights the need for a more integrated transport network, including better strategic road connections, improved public transport and expanded active travel routes to support sustainable economic growth.
Recognising the unique challenges of serving a sparsely populated rural county, the document says improving connectivity will help businesses become more competitive while making Powys a more attractive place to live, work and invest. It also links transport improvements to wider ambitions around reducing carbon emissions by encouraging more sustainable travel choices where practical.
The strategy identifies transport alongside digital infrastructure as a key enabler of economic growth, arguing that stronger physical and digital connections will be needed if Powys is to retain young people, attract investment and support sectors including manufacturing, agriculture, tourism and food production.
Cabinet members will be asked to adopt the strategy following a county-wide consultation involving residents, businesses, community organisations and young people. If approved, it will provide the framework for economic development across Powys through to 2040.
Away from transport, the strategy also sets out plans to create better-paid jobs, improve productivity, support business growth, develop skills, encourage innovation, strengthen town centres and deliver a greener, more resilient economy across Powys.
(Picture – Powys CC)
