The Go-Ahead Group has launched a new initiative to attract and recruit 1,500 new women drivers across its bus operations.

With the ‘Go-Ahead Women’ initiative, the company is embarking on a mission to achieve 50% gender equality by 2035, marking a significant step in the traditionally male dominated transport sector.

Recognising the need for greater representation, Go-Ahead is also investing £8 million in upgrading bus depot facilities which includes work to create inclusive working environments where women colleagues have opportunities, feel supported and empowered to thrive.

According to recent data from Women in Bus and Coach, women make up 10% of the workforce in the bus industry. At present, 11.5% of bus driver roles are occupied by women within Go-Ahead’s bus companies and the group is outlining its commitment on International Women’s Day to bridge this gender gap and to achieve true gender diversity by 2035.

In addition to the recruitment drive, new hires will benefit from a comprehensive 8-week fully paid training program, designed to equip them with the skills and confidence needed to excel in their roles. This initiative underscores Go-Ahead’s commitment to lead the industry in nurturing talent and providing equal opportunities for career advancement.

(Picture – Go-Ahead Group)