Hyundai Motor Group is setting up a new Transportation-as-a-Service Division to build strategies and all aspects of global mobility services including planning, development and operations.

It says the new organisation will “streamline the Group’s existing mobility services, then introduce new service models based on user data to enhance the competitiveness of its global mobility business”.

The division also plans to create a mobility ecosystem that will promote collaboration among diverse players within the industry.

It has appointed Chang-Hyeon Song (pictured) as President of the new division with a remit to accelerate the transition of the car companies becoming Smart Mobility Solution Providers by “breaking the paradigm of the traditional automotive industry”.

“Hyundai and Kia are companies with the capabilities to provide innovative and valuable mobility experiences to its customers,” said Song. “We will try to secure competitive advantage and lay the foundation for sustainable growth of the mobility industry by working closely with the government and other mobility businesses.”

(Picture – The News Market)