The traffic information company INRIX has launched a product aimed at easily helping organisations understand, manage and improve mobility.

INRIX IQ promises to harness the power of big data for people who aren’t data scientists. The company says the product “provides a smarter, faster and more affordable alternative to traditional methods of data collection, management, and analysis.

“By connecting the dots between people, vehicles, roads, cities and businesses – we can help organisations gain deep insights from the entire transportation eco-system.”

The product includes data layers of traffic, routing, parking and incidents plus a way of digitising the specific rules of a particular road such as restrictions, kerbsides and pavements. It also offers analytics and visualisations plus what INRIX calls “tip trends”, which are insights into movements.

“In today’s fast paced world, organisations need answers in minutes or hours, not days or months,” commented CEO Bryan Mistele. “INRIX IQ is a reliable, easy-to-use SaaS application suite that can help anyone understand the movement of people and goods.”