Traffic information and location data company INRIX has released its Location Analytics product, which it says is an easy-to-use, cloud-based solution that provides deep insights into the movement of people and goods to, from, and around locations.

INRIX says Location Analytics helps professionals make data-driven decisions to grow their business by bringing together diverse mobility, demographic, and behavioural data sets in one simple application that integrates easily with your existing workflow.

The company believes the value of the product is because making informed decisions requires you to have access to data that matters to you. Location Analytics eliminates the need for guesswork, providing in-depth information about the locations you care about, evaluating each of their key metrics, and automatically surfacing the insights you want.

It is available to try free on the INRIX IQ platform.

(Picture – INRIX)