Yorkshire-based ALA Insurance has announced the launch of a specialist Pothole Insurance policy.

The policy provides up to £2,000 of cover each year for eligible pothole-related damage, including tyres, alloy wheels, wheel alignment and balancing, suspension, bodywork and paintwork, and headlights, says Motor Trade News.

Cover is available across the UK, the Channel Islands and the Isle of Man.

The AA recorded 613,638 pothole-related callouts in 2025. ALA said that most cause no lasting damage, but some can do serious harm to vehicles.

Repair costs vary considerably by vehicle, but a tyre replacement can cost around £100 to £200, alloy wheel repairs around £150 to £250, and suspension or steering work £300 to £500 or more, according to ALA.

Simon England, founder and managing director at ALA Insurance, said:

“As repair costs have gone up, we felt there was a need for something that covers pothole damage, without having to bring your main motor policy into it.”

England added: “It’s a common problem, and putting a relatively small repair through your main insurance can mean paying the excess and potentially affecting how you’re priced at renewal.

“The longer-term impact can end up being much greater than the damage itself.”

(Picture: Magnific)