RSMA and Supply Chain Sustainability Chain School create landmark FIR programme partnership

The Road Safety Markings Association (RSMA) has announced that it has become the first industry trade association to create a formal Industry Collaboration Partnership with the Supply Chain Sustainability School through the FIR Programme[i].

Breaking new ground, this partnership is set to support the built environment sector and pave the way for a more equitable and sustainable future. At the heart of this alliance lies a shared commitment to fostering fair, inclusive, and respectful workplaces, driving cultural and behavioural change. Together, we aim to create a ripple effect of positive impact that resonates far and wide.

This partnership will benefit RSMA members by:

  • Providing access to exclusive FIR resources[ii] including webinar recordings, e-learning modules, videos, and research reports.
  • Providing access to FIR training[iii] including virtual training sessions, including workshops, webinars, and conferences.
  • Access to the FIR Growth Assessment[iv] to measure maturity against industry-approved FIR metrics.
  • Access to join the FIR Ambassador Network[v] to train individuals as allies to help drive positive industry change.

This partnership marks a significant milestone in our journey towards a more sustainable and equitable future for all.

Rob Shearing, CEO at the RSMA, said: “The RSMA stands firmly for fairness, inclusion, and respect. We believe in a sector where every individual is valued, regardless of their background, and where opportunities are accessible to all. Our commitment to fostering an environment of equality across our members is unwavering, as we strive to build a community that thrives on the principles of fairness, embraces diversity, and treats every member with the utmost respect.”

Cathryn Greville, Head of Fairness, Inclusion and Respect at the Supply Chain Sustainability School, said: “We are excited to work with RSMA and the road safety markings sector to collaboratively move towards a future where sustainability and inclusion are integral to the fabric of our industry. This is a sector full of opportunity, that should be drawing from the broadest pool of talent. Together, we have the power to drive positive change, creating workplaces that are welcoming, inspire people and enable everyone can succeed, and driving a brighter, more equitable future.”

Find out more about the impact of FIR through the FIR Culture Impact Report 2023[vi].


[i] FIR Programme

[ii] FIR Programme resources

[iii] Training sessions

[iv] FIR Growth Assessment

[v] FIR Ambassadors

[vi] FIR Culture Impact Report 2023

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