Motorcycle Safety

Six local authorities considering Project PRIME motorcycle safety rollout

An award-winning motorcycle safety project that was first trialled in Scotland is continuing to save lives on the country’s trunk road network. The first phase of Project PRIME took place between 2020 and 2022, with special road markings installed at 22 sites on the trunk road network to help riders make better decisions when taking bends. The […]

Video tutorial helps cut driver blind spots toward motorcyclists

New research which explores why car drivers often fail to spot motorcyclists on the road has revealed how a simple video intervention could help save lives – with 92% of drivers reporting a greater understanding of hazards. Despite making up less than 1% of UK road traffic, motorcyclists account for nearly 20% of road fatalities. The Motorcycles in […]

New research suggests 65% of motorcyclists blame other road users for collisions

According to new insights there’s work to be done before there’s full harmony on the roads between motorbike riders and drivers. In a recent survey of riders, conducted by motorcycle insurance comparison site Entire Cover, it has been revealed that over half (53%) of respondents have been involved in a crash as the main rider. When asked the reason […]

Will electronic warnings improve road safety for motorcyclists?

Cooperative Intelligent Transport Systems)that warn a motorcyclist of an upcoming danger only work if the rider is interpreting the warning correctly and reacts accordingly. So far however, there is little knowledge about how long a rider reaction towards a warning takes. Additionally, the question arises whether reactions from the passenger car domain can be applied […]