Waze and Heineken team up in anti-drink-drive initiative

Drivers in America who use the Waze navigation app are to get reminders not to drink and drive thanks to a new partnership with brewer Heineken.

The idea is that when people set navigation to a route where drinking may take place, say beaches, parks, sports stadiums or restaurants, they’ll receive messages reminding them there is always a choice and encouraging safe decision-making behind the wheel.

Furthermore, Waze users traveling to these sites will be offered a rideshare voucher that they can redeem at any point during the summer for a “safe, responsible ride home”.

This partnership builds upon the brewer’s “When You Drive, Never Drink” global responsible consumption campaign. The two companies have already tried a similar initiative in South Africa, and with more than two million registered Waze users in the UK, this may be an idea imported here at some point soon.

(Picture – Heineken)

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

Related Stories


All the latest highways news direct to your inbox every week day

Subscribe now

This website uses cookies to ensure you get the best experience on our website.