A world of traffic explained at SWARCO Traffic World on this week’s Highways Voices

Highways Voices returns for a new series today, and we start with a special interview with friend of the programme and regular contributor Richard Neumann of SWARCO.

Usually we chat to him in an exhibition hall somewhere in the world, but here we talk at the SWARCO headquarters in Wattens, near Innsbruck in Austria, and take a tour of SWARCO Traffic World, the company’s exhibition of all things transport.

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“If you talk to the people on the street, they orient themselves at our products every day without knowing that it’s SWARCO behind them,” Richard explains. “Here, the people come to the SWARCO Traffic World… and then they get introduced into everything you need to know about road marking systems and about intelligent transport systems. And here we have the exhibits, we have hardware, we have software. In the meantime, we even add virtual reality and augmented reality to this room to even explain in a more illustrative way, how SWARCO is managing traffic.”

You can find all about it without the travel, where you’ll hear about road markings, roadside technology and software.

In the podcast, you’ll also hear about the ADEPT Live Labs event, ITS UK and Transport Technology Forum conferences and why you need to get in quickly to grab a place at LCRIG’s two popular events.


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