General Motors’ autonomous vehicle subsidiary Cruise is now officially a commercial service, as it begins charging for rides in its self-driving taxis in San Francisco.

Website theverge.com reports that the company says fared driverless rides are currently taking place with “most riders” in the Northwest section of San Francisco. Cruise will continue “expanding our paid service in alignment with the smoothest customer experience possible,” a spokesperson told it.

Cruise currently offers a range of services, from daytime rides in its autonomous vehicles with safety drivers behind the wheel to nighttime trips in its fully driverless cars. (The company is currently prohibited from offering rides in its driverless vehicles during daytime hours.) Cruise has been testing free driverless rides for the public in San Francisco since February.

(Picture – Cruise)