DPD UK adopts what3words for pinpoint parcel deliveries

Leading UK parcel delivery company DPD UK has partnered with addressing technology company, what3words, to enable deliveries to precise locations.

Parcel customers can add their what3words address in the Delivery Preferences section of the DPD app. With precise what3words addresses, drivers know they will arrive at the exact building entrance, doorstep, or tucked away side passage specified by the parcel customer.

DPD says there are a number of reasons why certain UK locations cause problems for all types of visitors, including delivery drivers. Addresses aren’t always accurate, postcodes often cover broad areas, and access to some buildings may not always be clear.  And for new builds, it can take up to six months for the address to be registered. Poor and inaccurate addressing can also add difficulties for couriers.

what3words has changed the way people communicate locations. It has divided the world into 3m x 3m squares and given each square a unique combination of three words. It’s an easy way to find, share and navigate to precise locations, anywhere in the world. For example, https://what3words.com/uncle.nitrogen.nurture will take you to the Highways News registered office.

Over 10 million DPD parcel recipients already use the DPD app to personalise their delivery preferences and, from 25 February, they will be able to discover and save their exact drop-off what3words address using the map and grid overlay in their DPD app profile. It will mean more reliable deliveries and more accurate ETAs for customers in certain locations. The initiative will also help reduce the need to provide additional directions or to pick up a parcel from a neighbour, because the driver couldn’t find them.

With what3words, it says drivers should be able to find more delivery locations at the first attempt so routes can be better optimised, helping DPD UK cut out the inefficiencies that create surplus emissions in the last mile.

(Picture – what3words)


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