Following the expansion of London’s Ultra Low Emission Zone (ULEZ), electric scooter provider Lime, is offering drivers over £1,000 of e-bike and e-scooter vouchers.
Any local resident within one of Lime’s London service areas who can prove they have scrapped their non-ULEZ compliant vehicle between October 25th and November 1st will receive £1,250 in Lime credit, the equivalent of 100 ULEZ charges or 2.5 years of free Lime travel across the capital.
The initiative is intended to supplement the Mayor of London’s existing scrappage scheme, which encourages Londoners to scrap older, more polluting vehicles.
To encourage long-term behaviour change, Lime is also offering discounts on Lime journeys on days when Air Quality is forecasted to be poor.
If London’s air pollution rises to high or very high levels, Lime will offer snap discounts to riders. Lime riders will also be able to redeem free unlocks and rides using a promo code.
New riders can get 2 x free 15 minute rides and existing riders are eligible for 2 x free unlocks. This code is available to redeem in the first week of the ULEZ expansion (25th October-1st November) and applies across the capital, helping Londoners get to where they need to go safely and sustainably.
Alan Clarke, senior director of policy for Northern Europe at Lime said: ‘Lime loves London and we’re proud to be helping to create a cleaner, zero-emission capital. Our scrappage schemes and discounted rides are designed to show Londoners the benefits of sustainable travel and demonstrate you can get wherever you need to go safely and conveniently whilst leaving the car at home.’
Simon Munk, campaigns manager at the London Cycling Campaign added: ‘The expansion of the ULEZ is vital to improving London’s scandalously poor air quality. But it won’t be enough by itself to clean up our air. We also urgently need to support Londoners in swapping car journeys for trips by cycle, e-bike and other cleaner transport options. We hope the expanded ULEZ will prompt people to consider cleaner, healthier alternatives to using the car, and are glad to see Lime making it easier for Londoners to make that switch.’