It’s Good To Talk: Westcotec look forward to Intertraffic 2024

Norfolk-based road safety technology firm Westcotec will be exhibiting at the forthcoming Intertraffic trade show in Amsterdam (16 to 19 April), with one of the priorities being starting some conversations with potential distributors from across the world who share its values and who can extend its supply out of the UK.

This year Westcotec will be exhibiting various systems from across its product portfolio:

• From traditional speed limit reminder signs through to intelligent warning system demonstrations;
• A live pedestrian detection system with illuminated warning sign, as well as an air quality sign within the stand’s sustainable bar area;
• An interactive flood level monitoring system, with a dynamic real-time water height display;
• Live demonstrations of Westcotec technology using part of the specially constructed roadway that runs through part of the stand.

Westcotec Sales Director Olly Samways says the employee-owned organisation has benefitted from recent expansion and the move into a new production facility. “New team members are now supporting the manufacturing processes as well as the business development and organisation.

“We will use the opportunity of our prominent position at Intertraffic to connect with end customers about our range of innovative solutions. We are excited to talk to potential distributors from other countries who we can work with to extend our supply out of the UK.


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