The UK’s Intelligent Transport Systems Industry Association, ITS (UK) has announced it is reviving its Review magazine to give members even more value.
The Review has been a key part of the Society’s communications strategy for many years, but was paused during the Pandemic because the small numbers of people in offices meant many would go unread.
Around 2,500 copies will be printed and sent to members’ offices or homes, depending on individual preference. Others will be distributed at events such as Traffex, Highways UK and the ITS European and World Congresses.
The Review features articles about key aspects of ITS, including a series of submitted papers from members sharing the very latest in transport technology innovation. It also includes a comprehensive directory detailing all members and which disciplines within ITS they specialise in.
“Our members tell us the Review is a very handy document to keep on their desks,” explained ITS (UK) Secretary General Jennie Martin. “I’m delighted to bring it back for 2022, and thanks to the expertise of our Communications Manager Paul Hutton, who has a journalism post-graduate diploma, and web designer Ed Miller, we will be able to produce it in-house and deliver a financial return to the Society to be re-invested in member services.”
The Review is funded by competitively-priced advertising, and this year members will not only be able to buy printed pages, but tiles on specific pages on the ITS (UK) website, doubling the year-long exposure. The Review is also made available as a pdf so can be viewed digitally at any time, and reach a wide international audience.
“Having edited a magazine for many years, and been involved in several others, I’m excited to be working on this project,” added Paul Hutton. “I’ve worked with Ed for years and know he’s great at delivering a fantastic-looking magazine, as demonstrated by the last two that he designed. There is a financial risk to ITS (UK) so we won’t go ahead with this unless we are confident it won’t end up making a loss. For that reason, we are looking for members to express interest in advertising so we can make sure the numbers add up.”
Paul will be in touch with members in the near future with details about advertising packages. Any member who wishes to advertise should request details from firstname.lastname@example.org.
(Picture – Review 2019, ITS (UK))