National Highways has sponsored Purple Tuesday this week to help, together with its suppliers, to improve access and inclusion on its network.
Purple Tuesday is a global social movement working to improve customer experience for disabled people and their families.
The initiative helps organisations improve their relationship with disabled people, raising awareness of accessible issues and solutions.
In 2022, over 6000 organisations got involved in Purple Tuesday across five different countries – the UK, USA, UAE, Pakistan, and Malaysia.
This year, National Highways is a platinum sponsor of Purple Tuesday.
Purple Tuesday sponsor organisations lead by example with their commitment to deliver greater accessibility to their disabled customers.
The Purple Tuesday Sunflower indicates to roadside and emergency services that a member of the public or someone in a vehicle has an impairment which may not be visible.
National Highways traffic officers are often first on scene in an emergency on motorways and major A-roads.