SWARCO launches own GoGreen initiative at ITS European Congress in Lisbon

What do cities like Rotterdam, Dublin, Malmö, Dortmund, Lisbon, Paris, Milan, and Krakow have in common? Like one hundred other European cities, they all are committed to the European Green Deal in becoming climate neutral by 2050 and reducing greenhouse gas emissions by 55% compared to 1990 by the year 2030. SWARCO, the Austrian-based, international traffic technology company is using this week’s ITS European Congress in Lisbon to kick off its initiative aiming at such cities under the motto “Let’s make Europe green. Deal?”

The official ribbon-cutting of this SWARCO GoGreen Initiative took place in the presence of Herald Ruijters from DG Move/European Commission, ERTICO Chairman Angelos Amditis, ERTICO CEO Joost Vantomme, and SWARCO CEO Michael Schuch.

“Over the next eleven months, from today to Intertraffic Amsterdam in April 2024, we follow a collaborative SWARCO approach to deliver an innovative experience for all Green Deal cities in Europe”, said SWARCO CEO Michael Schuch. “As a major player in ITS, we would like to formally engage with them, obtain a better understanding of their actual challenges and provide support with know-how and technology available today in overcoming such challenges.”

The Transportation and Mobility sector accounts for 25% of greenhouse gas emissions. That is why urban mobility management solutions play a significant role in the decarbonisation of transportation. “We created a special Virtual Reality experience where city stakeholders can delve into a very realistic urban environment to understand how SWARCO’s offerings help tackle challenges such as air pollution, traffic congestion, micro mobility inclusion, pedestrian safety, parking space management, data-driven traffic management and modal shift”, explained Steve Penn, Head of Innovation with SWARCO’s ITS Division. “The VR takes into account different levels of political and technical responsibility and presents city pain points and our solutions with a little gamification in an easy-to-understand and vivid way”, Steve Penn added.


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