The crowd-sourced traffic information app Waze is testing a new initiative in America to reduce the amount of food restaurants throw away.
Its Too Good To Go partnership involves bringing together Waze’s navigation expertise with anti-food waste group Too Good To Go’s to create what it calls “a greener planet to ultimately empower users to make more eco-conscious decisions”.
Throughout the month, more than a hundred Too Good To Go partner businesses in America are being highlighted on the Waze map for users in the New York, Washington D.C., Seattle, Philadelphia and Portland areas.
The branded Too Good To Go Pins guide Waze users with information about restaurants, bakeries and food shops that are on the anti-food waste app, allowing users to pick up “Surprise Bags” of surplus food from participating locations, while supporting local businesses and acting sustainably. The Pins also offer information on the business and the wider initiative through the Download App option, sending users a link to their Waze inbox – allowing them to further engage with Too Good To Go at their convenience.
(Picture – Too Good To Go)
