Women in Bus and Coach Initiative unveils Board of Directors mentoring

The Women in Bus and Coach Initiative (WiBC) is proud to announce an unprecedented
opportunity for an aspiring female leader to join its Board of Directors for a transformative
one-year term. This initiative marks a significant milestone in fostering gender diversity and
empowering the next generation of women in leadership roles within the transportation

Aspiring candidates are invited to apply for this prestigious opportunity, which promises to
be a career-defining experience. Successful applicants will gain insight into the strategic
decision-making processes, industry dynamics, and leadership responsibilities that come
with serving on a Board of Directors.

The competition, designed to select a mentee for a mentored director role, aims to provide
a platform for talented women to gain invaluable experience, mentorship, and exposure at
the highest level of organisational leadership. Through this initiative, WiBC seeks to break
barriers, challenge norms, and cultivate the next generation of female leaders in the bus,
coach, and community transport sector.

“This competition is a testament to our commitment to fostering inclusivity and promoting
gender diversity within our industry,” said Louise Cheeseman, Chair of Women in Bus and
Coach. “We believe that empowering women in leadership positions not only drives
innovation and creativity but also fosters a more inclusive and resilient industry.”

The selected mentee will have the unique opportunity to work closely with seasoned
industry professionals, gaining insights into strategic decision-making processes, corporate
governance, and industry trends. Additionally, they will actively contribute to shaping the
organisation’s vision, mission, and strategic direction.

“We are thrilled to provide a platform for a woman who represents the next generation of
leaders to step into this mentee management role and make meaningful contributions to
our organisation,” added Lorna Murphy, Director of Women in Bus and Coach. “By offering
mentorship and hands-on experience, we aim to empower future female leaders to realise
their full potential and drive positive change in the bus, coach and community transport

The competition will be open to anyone who identifies as a woman, who currently works in
any role in the bus, coach and community transport sector, and who demonstrates

exceptional leadership potential, a passion for the road passenger transportation industry,
and a commitment to gender equality and diversity. Applicants will be required to submit a
CV (up to two pages) and a one page covering letter to include a statement outlining their
vision for women in leadership roles within the sector.

The deadline for submissions is Friday 24 th May, and the selected mentee will be announced
on Wednesday 19 th June. Interested candidates can apply by submitting their CV and letter
to hello@womeninbusandcoach.org.uk, or visit womeninbusandcoach.org.uk for more


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