Gul-e, the council-engineered cross-pavement EV charging solution, today announces the appointment of leading commercial strategist Shayne Rees as Director to drive the national democratisation of on-street EV infrastructure. Bringing nearly two decades of energy sector expertise to the business, Mr Rees will lead Gul-e’s commercial expansion to eliminate the unfair ‘driveway tax’ for millions of UK motorists by scaling public-realm cross-pavement networks across local authorities and housing associations.
With 40% of UK households lacking access to a private driveway, deploying practical, secure, and durable on-street charging infrastructure is critical to ensuring no community is left behind in the transition to Net Zero. Gul-e’s cross-pavement channels allow residents to safely connect to affordable overnight home charging tariffs without creating street-level trip hazards, estate clutter, or long-term asset maintenance overheads for housing providers.
Mr Rees has been at the forefront of the UK’s urban EV transition throughout his career. Before joining Gul-e, he served as Senior Partnership Consultant and Head of Marketing for char.gy, and Head of Sales and Marketing for ubitricity (a Shell company), driving the commercial expansion of prominent on-street public charging networks. His deep-rooted sector expertise is built on a foundational 18-year tenure with energy giant EDF Energy, where he led marketing, communications, and commercial strategies.
At Gul-e, Mr Rees will leverage his extensive background navigating public-sector policy, local governance, and scalable clean-tech deployment to drive the company’s next phase of market expansion across the UK’s terraced streets and housing estates.
Shayne Rees says:
“I am incredibly excited to join Gul-e, a company born from local government innovation that puts community social outcomes and long-term structural durability ahead of cheap, short-term fixes. Our technology conforms completely to the unique infrastructure realities of our public-sector and housing partners, and I look forward to working alongside registered providers nationwide to unlock affordable charging for millions of UK homes.”
(Picture: Gul-e)
