Digital mapping and location technology, HERE says it’ll be showcasing the company’s latest innovations at January’s Consumer Electronics Show in Las Vegas, following a year of robust business growth, customer successes and technology advancements. 

HERE will showcase various customers and cutting-edge technologies at CES 2025, including:

• Multi-LLM, Gen AI Guidance Solution: HERE is announcing a proprietary, generative artificial intelligence (AI) vehicle guidance assistant. This cutting-edge solution leverages multiple generative AI Large Language Models (LLMs) to deliver natural language-powered, location-aware guidance. The AI-powered capabilities are tailored for the automotive industry’s building of software-defined, connected, electric and automated vehicle systems. HERE AI Assistant will also be available for logistics and fleet managers to enhance driver safety, route optimization and improved estimated time of arrival (ETA) calculations.
  
• Real-World, Automated Driving Simulation: HERE is showcasing, alongside a major cloud provider, an advanced driving assistance and automated driving simulation tool that combines AI models, natural language processing, and high-definition, 3D map data to create real-world driving scenarios. This is critical training data for OEMs to bring automated driving systems to market. 
  
• Unified Mapping Architecture for the SDV era: HERE is demonstrating how it delivers automakers with a unified mapping architecture for the era of software defined vehicles (SDV). Rich in detail, and semantically aligned, the HERE integrated mapping platform efficiently powers the increasing number of vehicle functions that depend on high-quality location data. 
• High-Precision Road Models for Advanced Driving: HERE is announcing in partnership with a prominent automaker the use of HERE’s high-precision, lane-level map data to power advanced driver assistance and automated driving functions. More than 53 million vehicles from multiple automakers, sold across Europe and North America, utilize a HERE map for advanced driver assistance and automated driving use cases. 
  
• Supporting State-of-the-Art EV Concept Vehicle: HERE is powering multiple in-car systems and location-based applications in a buzzworthy EV concept vehicle that is set for commercialization. The software-defined vehicle uses HERE unified mapping architecture for state-of-the-art visualization, EV range management and an augmented reality feature.

HERE Sets Industry Standard in 2024

HERE enters CES following a milestone year of innovation and growth:

• Launch of New Corporate Strategy: Building on its industry leading position, HERE has updated its growth strategy to center on advancing a next generation, AI-powered “live” map for customers across automotive and multiple industries. The strategic benefits of the new strategy include user experience innovation, reduced implementation complexity, faster time to market and lower total cost of ownership.
  
• Growing Customer Order Book: With a €4.4 billion backlog, HERE remains well positioned to be the provider of choice in the SDV, “live” map era. 
  
• Automotive Market Leadership: More than 70 brands from 30+ global automakers have selected the HERE ISA Map to comply with the EU Intelligent Speed Assistance (ISA) regulation. More than 53 million vehicles today rely on maps from HERE for advanced driving assistance systems (ADAS) and automated driving functions. HERE location data and software services have now been used in 220 million vehicles globally.

“CES is a fantastic venue to demonstrate how our products empower leading global brands to deliver exceptional customer experiences including the future of the software-defined vehicle,” said Mike Nefkens, CEO of HERE Technologies. “In 2024, HERE continued its strong financial growth, solidified our leadership with industry analyst benchmarks, and brought cutting-edge location-based technology to customers around the world. We look forward to continuing this momentum at CES 2025 and showcasing our customer innovation.”

HERE is backed by a world class group of shareholders including Audi AG, BMW Group, Mercedes-Benz Group AG, Intel Corp., Mitsubishi Corp., Nippon Telegraph and Telephone Corp. (NTT) and Pioneer Corp.

Customers of HERE include nearly every global automaker, leaders in e-commerce, transportation and logistics, and public sector agencies worldwide. HERE is the global market leader for automotive-grade maps designed to power navigation, advanced driving assistance, EV and automated driving systems.

(Picture – HERE)